Who else saw this one coming? I certainly didn’t! Apparently General Mills has made claims about the benefits of Cheerios to the heart on their cereal boxes and website. The United States Food and Drug Administration considers language about the cholesterol-lowering benefits on boxes of Cheerios Toasted Whole Grain Oat Cereal to be unapproved drug claims.
Does this make the Cheerios into a drug, under the FDA’s claim?
According to the report, the language and presentation did not qualify under the government’s approved claims linking fiber from whole grain oats with a reduced risk of heart disease. The FDA does not allow companies to claim a specific degree of risk reduction. The Cheerios box claimed that consumers could “lower your cholesterol 4 percent in 6 weeks.”
General Mills spokesman Tom Forsythe defends the statement, as the message has been featured on the box for more than two years, and the science supporting the claims “is not in question. The clinical study supporting Cheerios’ cholesterol-lowering benefit is very strong.”
According to Forsythe, the FDA is “interested in how the Cheerios cholesterol-lowering information is presented on the Cheerios package and website. We look forward to discussing this with FDA and to reaching a resolution.”
What do you think?