MyPlate replaces Food Pyramid

In Health and Safety by Paul MartinLeave a Comment

The U.S. Department of Agriculture has released the Food Pyramid replacement today.  Called “My Plate” it is meant to help Americans get healthier with their food options.  The graphical icon is one that will likely be everywhere, as it should infiltrate grocery stores nationwide in short order.

There are various graphics that companies can use to show the food group that the item falls under, which highlights the piece that you’ll quickly recognize once you are familiar with the graphic.  It reminds me of the Trivial Pursuit wedges.  For instance, here’s what the icon might look like when the food falls under the Fruits category:

This is a definite simplification that brings things back toward the four food groups that I grew up with, and away from the complexity of the food pyramid, that seemed to be an over-complication of something that we do every day.

Press Release

First Lady Michelle Obama and Agriculture Secretary Tom Vilsack today unveiled the federal government’s new food icon, MyPlate, to serve as a reminder to help consumers make healthier food choices. MyPlate is a new generation icon with the intent to prompt consumers to think about building a healthy plate at meal times and to seek more information to help them do that by going to www.ChooseMyPlate.gov. The new MyPlate icon emphasizes the fruit, vegetable, grains, protein and dairy food groups.

“This is a quick, simple reminder for all of us to be more mindful of the foods that we’re eating and as a mom, I can already tell how much this is going to help parents across the country,” said First Lady Michelle Obama. “When mom or dad comes home from a long day of work, we’re already asked to be a chef, a referee, a cleaning crew. So it’s tough to be a nutritionist, too. But we do have time to take a look at our kids’ plates. As long as they’re half full of fruits and vegetables, and paired with lean proteins, whole grains and low-fat dairy, we’re golden. That’s how easy it is.”

“With so many food options available to consumers, it is often difficult to determine the best foods to put on our plates when building a healthy meal,” said Secretary Vilsack. “MyPlate is an uncomplicated symbol to help remind people to think about their food choices in order to lead healthier lifestyles. This effort is about more than just giving information, it is a matter of making people understand there are options and practical ways to apply them to their daily lives.”

Originally identified in the Child Obesity Task Force report which noted that simple, actionable advice for consumers is needed, MyPlate will replace the MyPyramid image as the government’s primary food group symbol as an easy-to-understand visual cue to help consumers adopt healthy eating habits consistent with the 2010 Dietary Guidelines for Americans. MyPyramid will remain available to interested health professionals and nutrition educators in a special section of the new website.

ChooseMyPlate.gov provides practical information to individuals, health professionals, nutrition educators, and the food industry to help consumers build healthier diets with resources and tools for dietary assessment, nutrition education, and other user-friendly nutrition information. As Americans are experiencing epidemic rates of overweight and obesity, the online resources and tools can empower people to make healthier food choices for themselves, their families, and their children. Later this year, USDA will unveil an exciting “go-to” online tool that consumers can use to personalize and manage their dietary and physical activity choices.

Over the next several years, USDA will work with First Lady Michelle Obama’s Let’sMove! initiative and public and private partners to promote MyPlate and ChooseMyPlate.gov as well as the supporting nutrition messages and “how-to” resources.

The 2010 Dietary Guidelines for Americans, launched in January of this year, form the basis of the federal government’s nutrition education programs, federal nutrition assistance programs, and dietary advice provided by health and nutrition professionals. The Guidelines messages include:

Balance Calories
• Enjoy your food, but eat less.
• Avoid oversized portions.

Foods to Increase
• Make half your plate fruits and vegetables.
• Switch to fat-free or low-fat (1%) milk.
• Make at least half your grains whole grains

Foods to Reduce
• Compare sodium (salt) in foods like soup, bread, and frozen meals, and choose foods with lower numbers.
• Drink water instead of sugary drinks.

Coupled with these tested, actionable messages will be the “how-tos” for consumer behavior change. A multi-year campaign calendar will focus on one action-prompting message at a time starting with “Make Half Your Plate Fruits and Vegetables.”

“What we have learned over the years is that consumers are bombarded by so many nutrition messages that it makes it difficult to focus on changes that are necessary to improve their diet,” said Secretary Vilsack. “This new campaign calendar will help unify the public and private sectors to coordinate efforts and highlight one desired change for consumers at a time.”

As part of this new initiative, USDA wants to see how consumers are putting MyPlate in to action by encouraging consumers to take a photo of their plates and share on Twitter with the hash-tag #MyPlate. USDA also wants to see where and when consumers think about healthy eating. Take the Plate and snap a photograph with MyPlate to share with our USDA Flickr Photo Group [http://www.flickr.com/people/usdagov/].
For more information, visit www.ChooseMyPlate.gov.

Paul Martin

Paul Martin

I am the Director of Multimedia at ProTrainings, as well as the primary blogger here. I take care of the video editing, graphic design and corporate branding that you see on every video and every page on this site, as well as at ProCPR®, ProFirstAid®, ProBloodborne, StudentCPR, etc. My work is literally everywhere that ProTrainings goes. I also handle our Twitter accounts, so be sure to follow us there, if you use twitter! You can be sure that I’m not just an average joe writing this blog, but one of the founders of the company.

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